Born in Portugal, raised in Switzerland. Nearly two decades in global finance, including a decade serving ultra-high-net-worth clients in Swiss private banking. Cross-disciplinary experience spanning finance, technology, sport, media, and fashion. Fluent in seven languages.

I built my advisory practice on what I observed across every environment I've operated in:

capable leaders and organisations consistently lose access, trust, and opportunity — not because of what they lack, but because their business intelligence, physical presence, and image aren't aligned.
The signals don't match the substance. Different rooms read them differently. And no single specialist sees the full picture.

I solve that problem by advising across all three domains — business, performance, and image — as one integrated system. Because that's how I built my own life, and that's how these dimensions actually work.

I built Studio FPG in Zurich — a professional photography and production studio — to ensure that what I advise, I can execute and control directly. No outsourcing. No gap between strategy and output. And Iwork as a professional model — because I believe in being the proof of what I advise.

Earned. Not given.

I believe you can’t lead people toward standards you don’t meet yourself.

Business

My business judgment wasn't learned just in the classroom; it was forged over a decade in the high-pressure world of Swiss Private Banking. In Zurich, things like capital allocation and reputational risk weren't theoretical—they were the daily reality of serving ultra-high-net-worth-individuals. Having worked across everything from trading and IT to HR and brand strategy, I’ve developed a knack for spotting the "blind spots" that fall between departments. I don’t just look at one silo; I identify where revenue and trust are leaking and realign the entire system. The result is a level of operational logic that commands immediate respect from investors and stakeholders alike.

Judgment, structure, leverage

Image

My public image isn't a performance — it's the direct result of discipline and composure built across two demanding industries. Balancing a private banking career with professional modelling taught me that visual authority isn't something you study; it's something you practice. I treat presence as a cohesive system — posture, movement, style, and communication working together — and through Studio FPG, I ensure every visual output reflects that same standard, in seven languages, across any market.

Presence, perception, visual authority

Performance

I reached my physical peak in my 30s and I'm still there approaching 37 — without supplements, without extreme protocols, and without sacrificing a demanding professional life, international travel, or the things I enjoy. What I built is not a fitness programme — it's a performance system designed under the exact conditions my clients live in. If you're a high-achiever who has tried everything and still can't make it stick, I'm the person who has already solved that problem — from the inside.

Athletic discipline, endurance, proof

My advice is based strictly on what I have personally executed while navigating real personal, financial, and professional pressures.

Key Expertise

This Differntiates Me

Private Banking & Finance:

Nearly 20 years in corporate finance, with over a decade spent serving ultra-high-net-worth individuals. I’ve learned exactly how trust is built—and how quickly it can be lost—in high-stakes environments where there is zero margin for error.

Multilingual Negotiation:

I am fluent in seven languages: English, German, Swiss, French, Italian, Spanish, and Portuguese. This isn't for show; it is working fluency used in boardrooms, client dinners, and negotiations from Zurich to São Paulo.

Strategic Presence:

I understand the subtle codes that different industries—finance, sport, media, and leadership—use to judge competence. I help leaders align their positioning so they are recognised as credible authorities the moment they walk into a room.

Visual Production:

As the owner of Studio FPG in Zurich, I produce executive portraits and brand assets in-house. I apply the same rigorous standards to visual media that I do to my advisory work, ensuring total consistency without the need for outside agencies.

Physical Discipline:

Maintaining elite conditioning as a professional model alongside a banking career is my personal baseline. It is proof of the discipline, recovery management, and high standards I bring to every professional engagement.

Operational Systems:

I don’t deal in vague concepts or "mood boards." My approach is rooted in business analysis and structured deployment. I provide clients with clear protocols and measurable assets that can be repeated and scaled.

Anything else is just theory—and in my world, theory doesn't count for much without a track record to back it up.

Values

7 - Core Values

Loyalty

Loyalty is a cornerstone of my personal and professional ethos. I deeply value the trust and reliance placed in me by family, friends, colleagues, and clients. This commitment is reflected in how I nurture long-lasting relationships, ensuring that I am consistently reliable, supportive, and dedicated in all my interactions. In my professional life, this manifests through my dedication to my clients and colleagues, where I aim to provide unwavering support and guidance.

Discipline

My youthful appearance and six-pack at 36 are a direct reflection of the discipline I apply in all areas of my life. Balancing a demanding career in private banking with a rigorous education in business administration, I’ve remained committed to both personal fitness and professional excellence. This dedication showcases my ability to maintain high standards in every endeavor, whether in business or personal pursuits.

Authenticity

I am committed to creating authentic interactions and content, grounded in transparency and real-life experiences. Whether through my photography or professional endeavors, I prioritize honesty and integrity in everything I do. I’ve reached a point in both my personal and professional life where I can confidently be my true self, thanks to the authority I’ve built through years of experience and dedication.

Resilience

My journey from Alentejo, Portugal, to becoming a seasoned business analyst in Switzerland exemplifies resilience. Overcoming challenges and adapting to new environments has defined my career and personal evolution.

Versatility

My ability to navigate multiple roles—from football to private banking and professional photography—showcases my versatility. Coupled with fluency in seven languages, this multifaceted approach enables me to connect with a broad and diverse audience across various sectors and cultural contexts, ensuring meaningful engagement on a global scale.

Professionalism

With nearly 20 years of corporate experience, including a decade in the banking sector, I consistently embody the highest standards of professionalism. My approach is characterized by precision, integrity, and discretion, ensuring that every client interaction is handled with the utmost care. Whether managing my photo and video production studio, providing strategic advisory services, or engaging with ultra-high-net-worth individuals (UHNWI), I am committed to delivering unparalleled service and excellence. Every endeavor I pursue is driven by a dedication to quality, professionalism, and achieving exceptional outcomes for my clients.

Relatability

I am relatable because my success was built, not inherited. Coming from a modest upbringing, I understand struggle, scarcity, and the weight of adversity. Nothing in my path was handed to me—I earned it through persistence, self-discipline, and belief in incremental progress. This lived experience grounds me in humility and perspective, allowing me to connect with people from all walks of life. I know what it feels like to start without privilege, to face uncertainty, and to persevere when the odds are against you. My journey reflects that success achieved through effort is not only possible but more enduring, and this understanding shapes how I lead, communicate, and relate to others with authenticity and respect.

Advice that hasn’t been shown under pressure is just an opinion. In high-stakes environments, you can’t afford to trust outcomes built on theory alone—
and I don't expect my clients to, either.

How may I be of help?

If you have any questions about me, feel free to contact me.